The best attitude is sometimes to throw your hands in the air and let the chips fall where they may. A spontaneous road trip to discover the East Coast's best fish tacos? I am game. An impromptu lunch date to the brewery next door for a beer and bratwurst? Yes, indeed. Even why someone would want to elope in Vegas makes sense to me. But putting your faith in a marketing campaign that lacks a plan? Thank you, but no. V are. We will respond, "Yeah, but do you know why you need a marketing strategy?" to the affirmative. These five points highlight the significance of well-thought-out marketing strategy for both those who do not and those who do.

A marketing plan forces you to explain crucial issues, such as who your target audience will be. Inbound marketing without a target audience is like ice cream without milk; it leaves you with an unexplained feeling of emptiness. If you can guess where we're going with this, you're an inbound marketer at heart. Buyer personas are essential for good marketing. A buyer persona If you haven't already guessed, this is a semi-fictional picture of your ideal customer based on market research and what you already know about your current consumers.

To make your vision a reality, everyone involved in the process must be on the same page. Everyone, including clients, writers, designers, and developers, must strive towards the same goal. A marketing plan decreases the likelihood of miscommunication while increasing the number of opportunities to generate and advance.